One of the most important tools for any website owner is a broken link checker. A broken link checker helps you to find and fix broken links on your website. This is important because broken links can lead to several problems, including:

• Search engine penalties.
• Decreased traffic.
• Poor user experience.

A broken link checker can help you to avoid these problems by finding and fixing broken links before they cause any damage. There are several different broken link checkers available, but we recommend using Google Search Console, which is a free tool provided by Google, or Broken Link Checker by Lookkle.

If you don't have a broken link checker, we strongly recommend getting one. It could save you a lot of time and money in the long run.

There are broken image links, in which the images are not loaded on the web page and these will no longer be seen, so the web page will look bad for the user.

Broken image links are those which lead to an image that cannot be found or displayed. This can occur for some reasons, such as when the hosting website is down, the link is incorrectly formatted, or the image has been moved or deleted.

Search engine penalties

Google and other major search engines have been known to penalize sites that engage in certain SEO practices. These practices, known as "black hat SEO," can include everything from keyword stuffing to creating artificial links. If you're caught doing these things, you could see a drastic drop in your search rankings.

So what can you do to avoid being penalized?

Here are a few things you can do to avoid being penalized:

• Keep your site updated with fresh content.
• Make sure your site is accessible to all users.
• Avoid using manipulative techniques to improve your rankings.

If you follow these guidelines, you should be able to avoid any penalties from Google. However, if you do receive a penalty, don't panic. There are steps you can take to recover from it. The best way is to avoid engaging in black hat SEO practices in the first place. But if you're not sure whether something is considered a black hat practice, you can always check with Google. They provide a list of things that can get you penalized, as well as a list of things that are considered "best practices" in SEO. By following these guidelines, you can help ensure that your site will maintain a good ranking in search results.

Website decreased traffic

If you've noticed a recent decrease in traffic to your website, there could be a number of reasons for this. It could be due to changes in the algorithm of a major search engine, or it could be because you've been hit by a penalty from a manual review. It could also be because your website is no longer relevant to your target audience, or because you've lost your competitive edge.

If you want to find out why your website traffic has decreased, the first step is to identify the cause. Once you know the reason, you can take steps to fix the problem and get your traffic back on track.

Causes your website traffic has decreased

Many people start websites with the dream of making it big. However, there are several factors that can decrease your web traffic. The most common reasons are poor web design and outdated content. If your site doesn't have updated content, people will stop visiting it. Therefore, updating your site is essential if you want more traffic.

One of the biggest causes of decreased web traffic is poor content. Many new websites fail to update their content for years at a time. This leads people to stop visiting the sites and promotes their downfall. Updating your website regularly is essential if you want more people to see it. Otherwise, you will lose interest from your current audience and miss out on future opportunities.

Poor user experience

Usability is the degree of ease with which users use a website, that is, if a user learns to use a website quickly, its usability will be very high.
There are common mistakes that reduce the use of a website:

1. Web design errors.
   A website with a bad design that is not intuitive makes the user get lost looking for what interests him.
2. Poorly written or difficult to read texts.
   It is ideal that the web page has content that can be easily read by all audiences.
3. Non-responsive design.
   They are designs that make the website not look good on all devices, that is, maybe your website looks good on a computer, but it does not look good on a mobile or tablet, or vice versa. It is ideal that a web page looks good on all devices.