Understanding search ranking and its importance for websites
Search ranking is the position that a website holds for a particular search query in a search engine's results page.
This ranking is determined by a complex algorithm that takes into account various factors:
- Relevance.
- Authority.
- User experience.
Understanding search ranking is crucial for website owners and marketers, as it directly impacts a website's visibility and traffic.
How to use the Website Search Ranking Checker lOOkkle Tool
To use the Website Search Ranking Checker tool it is important to enter the exact address of your website in the search box,
then it is optional to enter a keyword for which you want to get the position in Google.
The keyword entered is nothing more than the search term entered in any search engine like Google for which you want to get results.
If we enter the keyword and the web address we will get as a result the position in Google of that web page for that search term.
In addition, it will show the number of searches for that keyword in Google and its competition in percent.
If we do not enter the keyword or search term for our website, the tool will analyze the website and find the most optimal keywords,
as the site has been optimized, and show the position of the website for each of these keywords in Google, as well as its number of searches in the
search engine and its actual competition with other websites.
The competition when searching for any keyword in Google indicates the number of high ranking pages that are positioned higher in the search results.
This makes it more difficult to rank any website for that keyword or search term.
The result that the Website Search Ranking Checker tool displays, in addition to the position of a URL for a search term, is a list of Google search terms
related to their number of searches and their competition.
This can be useful if you want to know if the analyzed website is also positioned for those keywords, which can provide more visits and web traffic.
It is usual to have a keyword in our website title for which we want to be positioned in Google, but it is also common to appear in search results for
keywords related to the main search term, so it would be interesting to make an analysis of all those keywords and see the position of our website for
all those search terms. This, in the same way, is also measured by the Google Search Console tool if we have it well configured and we have a Google
account created for it.
Web Ranking measurement tools
There are several Web Tools that can determine the ranking of a web page, web traffic and important keywords for any site that has a
large number of visits:
Importance of having a high Search Ranking
Search ranking is essential for websites because it can significantly impact their online presence and success.
A higher search ranking means increased visibility, traffic, and potential revenue for a website.
In contrast, a lower search ranking can lead to decreased traffic and a loss of potential customers.
Therefore, website owners and marketers must focus on improving their search ranking to increase their website's visibility and attract more visitors.
Factors impact a website's search ranking
Several factors impact a website's search ranking:
-
Quality of content.
The written content must bring interest to the user, this is transmitted to the search engines by the amount of time that a user remains within a web page.
A greater amount of time within a web page means that the user has more interest in it, so this page will have great importance.
-
Keyword placement:
- Keywords should be located in the main title of the web page and in most headings.
- Main keyword must be in the h1 header and in some h2 or h3 html tags.
- The h1 header must be located in the highest area of the web.
- Keywords must be in bold in some parts of the content.
- Keywords should appear in image descriptions.
- A maximum of 5% of the content of the web must be formed by all the keywords chosen for the web.
-
Image optimization.
The images must load quickly. A slow website in most cases is because it contains a large number of images and they are very slow to load.
We recommend measuring the loading speed of your website's images with
lookkle's speed meter tool.
-
URL structure.
The structure of the URL of the web page must be friendly. In general, the url of the web page is the title of the page,
replacing the spaces with hyphens: www.yourweb/this-is-my-article
-
Page speed.
The speed of the web page is a very important point for the main search engines, since a slow loading web site causes any user to leave the page
quickly when not seeing an immediate loading result, thinking that the web site is not working well and generating distrust about it. We recommend the
web speed measurement tool lookkle,
where all possible parameters of your site, such as js files, css, images,... will be measured.
-
Mobile-friendliness.
A website well displayed from any mobile device is a website that can receive many more visits.
When a user enters from a mobile device to a page and can not see it correctly, it is usually due to a very small font size,
the web structure protrudes from the screen not being seen correctly.
There are many online tools, but we recommend the Google Chrome Inspector Tool to view mobile devices, which simulates most mobile
phones today.
To access this tool we press F12 once we are inside our web page. In the upper left part of the tool we have the icon
called "Toggle device toolbar".
Clicking on this icon, we will see in the browser our website seen from a mobile phone.
In the upper part we can interchange the devices and their resolution, and we observe how our web would be seen in different mobile devices.
imagen inspector tool
-
Site architecture.
- Website headers must be correctly positioned:
- In the highest part should be the main holder h1.
- The page should be divided into small headlines named by the h2 header and subheaders named by h3.
- It is advisable to have a submenu that correctly divides the page and makes navigation much easier. It must be located in the upper zone and in a place of easy access.
- The existence of words in bold highlighting the importance of what is being talked about.
- Descriptive images in each section.
- A final conclusion that makes a short summary of what is being discussed.
What do website owners need to do to get displayed on Search Engines?
Google's ranking systems are designed to sort through hundreds of billions of webpages to present the most relevant and useful content to users.
Website owners and marketers must focus:
- Creating high-quality content.
- Optimizing their website's technical aspects.
- Following best SEO practices to improve their search ranking and attract more visitors to their website.
Overview of website search ranking checker tools
A Website search ranking checker is a tool that allows website owners to check the position of their website on search engine results pages (SERPs)
for specific keywords or phrases.
These tools can be used to monitor the performance of a website's SEO strategy and identify areas for improvement.
There are various types of search ranking checker tools available, ranging from free online tools to more advanced paid software.
At lookkle we offer our free search ranking checker tool where all we have to do is enter our website and the keyword we want to rank for and
perform the search, we will immediately see the ranking of our site.
Some of the most common types of search ranking checker tools include site explorers, which show every keyword for which a target website or web page ranks,
and rank trackers, which track ranking progress for up to 10,000 keywords over time.
Additionally, live rank checkers allow users to check their SEO rankings on Google without having to count the results individually.
Features of Search Ranking Checker Tools
Features of search ranking checker tools can vary, but many offer 100% accurate results for specific keywords and domains:
-
Lookkle Ranking checker Tool, offers the possibility of entering a website with a keyword to obtain its position in Google.
It also shows similar keywords your number of searches.
-
Semrush, provide a complete solution for keyword checking and offer the ability to enter either a website URL or individual URL.
-
Rank Checker, provide a comprehensive analysis of website SEO metrics, including keyword rankings, volume, language,
and cost per click.
-
MonsterInsights, a popular Google Analytics plugin for WordPress, is another great search engine ranking tool that integrates with
Google Search Console.
-
Google website rank checkers, provide information on the URLs, positions, and volume by keyword and search engine.
Search ranking checker tools are essential for website owners looking to improve their SEO strategy and increase their
website's visibility on search engines.
How to use a Website Search Ranking Checker
-
Choose the right search ranking checker tool for your needs.
Using a website search ranking checker can be a powerful tool for improving your website's search engine optimization (SEO) and increasing visibility.
ranging from free options like Google Search Console to paid tools.
It's important to choose a tool that provides accurate and up-to-date information on your website's search rankings and offers features that align
with your SEO goals.
-
Use the Search Rank Checker tool of your choice.
Entering the name of your website and your chosen keyword for analysis.
Most tools will allow you to enter multiple keywords to crawl and provide options to crawl local or global search results.
Some tools, like live rank checkers, will provide immediate results, while others may take some time to collect and analyze data.
It's important to make sure you're using the right keywords for your website and that you're tracking the right metrics to measure your SEO success.
-
The search ranking checker tool will provide you with analysis and interpretation of your search ranking results.
This may include information on your website's current search engine rankings, changes in rankings over time, and insights into how to improve your
SEO strategy. Some tools, like Lookkle, MonsterInsights and SEMrush, offer additional features like competitor analysis and keyword research.
By regularly using a website search ranking checker, you can gain valuable insights into your website's SEO performance and make
informed decisions to improve your search engine rankings and increase website traffic.