The basic definition of the Organic Traffic Analysis Tool
Lookkle's organic traffic analysis tool is an online software designed to analyze and display reports on the traffic and visits a website receives
from major search engines such as Google and Bing.
Importance of analyzing the Organic Traffic of a Website
Organic traffic is especially important for the majority of users who are dedicated to digital marketing and content creation,
since these types of visits come from search engines where users search for explicit content in which they are interested.
These types of users can become loyal customers and engage with the content they are viewing.
How to use lookkle's Organic Traffic Analysis Tool
To use the lookkle organic traffic analysis tool correctly, the following steps must be followed:
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Enter the full address of your website
The URL must be entered in its entirety for the tool to work correctly. Then you have to click on the search icon.
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Obtaining results
After a few seconds of performing the analysis for a website, the tool shows the results clearly and precisely.
The analysis shows, from top to bottom, the following:
- The estimated total amount of organic traffic a site receives.
- The total number of keywords for which that site is positioned in search engines and for which it is receiving visits.
- The total cost per click is the price of those keywords for which the website is positioned and for which it receives visits.
- A graph showing, in general, the website's search engine position for those keywords.
- A graph that analyzes the changes that the website is having with the keywords, that is, if there are web pages of the site that are obtaining positioning for new keywords, if there are keywords for which it is no longer positioned, or if it has lost ranking in the search engine.
- A table with the total result of all the keywords that are positioning in search engines and that are allowing the website to receive visits.
- Each keyword shown in the table shows data about its previous and current position in the search engine (Google), the name of the keyword with its search volume and its positioning difficulty, as well as its evolution in the last 12 months.
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Analysis
The analysis of the results shown by the lookkle organic traffic tool allows us to understand where the visitors of a competitor's website come from, what their most important keywords are, and for which they are positioning.
It also allows you to analyze whether the visitors a site receives come from paid advertising channels.
The total number of visitors to a site allows us to know the importance of that site for search engines (SERP).
The tool adapts to local web traffic and will always show the best result, depending on whether it is a local or international website.
How you can calculate and obtain an estimate of the organic traffic of a website
To know the organic traffic of a website, different aspects are analyzed within the results of a search engine:
- Crawling all pages of Google search engine results.
A scan is performed of the first 100 results for any keyword on Google.
- Traffic verification according to the keyword.
From the search results obtained, an analysis is carried out by keyword, taking measurements of the total number of searches, the classifications and the importance of each website, in addition to the associated traffic. This information provides insight into what users search for and how often.
- Analysis of the classification of a website.
Keyword measurements of overall rankings are made, taking into account each website shown.
- Organic traffic calculation.
The calculation of the organic traffic of each website is measured according to the classification of the page within the search engine and the importance of the searched keyword.
The importance of each keyword is measured according to the number of results obtained and the competition index, among other factors.
The sum of all these factors are analyzed in depth and through an internal algorithm, which we will not reveal here, where an estimate of the traffic for each website will be analyzed, which in most cases can be quite close to reality.
It must be taken into account that web traffic also depends on other factors that are more difficult to analyze, such as the holiday, the time of year, and other factors that can vary the traffic randomly, but in many cases it does not exceed the 10 or 20% estimate with respect to the average.
Benefits of using an organic traffic analysis tool
Organic traffic measurement takes data from all visitors who find a website through search engines without having to pay for advertising.
There are some benefits that can be obtained from this analysis:
- SEO analysis of the competition.
It is possible to analyze the competition's web pages by obtaining all the keywords for which this site is positioned in search engines such as Google. By analyzing each of the positioned web pages, we check the design and content of each of these pages in order to improve them as much as possible.
- Analysis of competitor keywords.
When doing an analysis with the organic traffic check tool, we check all the keywords for which a competing website is ranking.
By checking each keyword, we can see which ones have the most competition and which ones are most similar to the content of our website. Those keywords with less competition and more faithful to our content will be the most useful to create personal content for our site.
- Information about the organic traffic of a website.
The tool allows us to know the organic traffic of any website in an updated manner, even our own website, if what we want is to know new keywords for which we are positioning.
- Evaluation of the competition's web traffic.
This tool allows us to analyze the traffic of any web page over time if we do a periodic analysis, thus being able to compare the evolution of our site with those of the competition.
- Ease of use.
The data displayed by Lookkle's organic traffic checking tool shows structured, and statistical data based on any commonly used search engine, such as Google.