What is SEO Writing and How Do I Do It

What is SEO writing?

SEO writing involves creating search engine optimized content, an essential skill for businesses and individuals who want to improve their visibility on major search engines like Google or Bing, and want to drive more traffic to their website. To be successful with SEO it is important to know how search engines work and what they look for in web content.

So we must take into account the following:

• Use of relevant keywords.
• Creation of attractive and high quality content for the website.
• Optimization of the title of the web page and the headings h1, h2, h3, ... in order to capture the user's attention.

Writing an article or web page following SEO guidelines is important for anyone who is involved in the world of marketing, business communication and a basic user who wants to write effectively on the web.

It is important to know basic HTML, or the programming language of web pages, to know what the titles or headers are and where they are located and if they are used properly.

In general, writing articles following SEO guidelines is a valuable technique that helps the main search engines to position websites knowing that their content is of high quality for the end user.

Why is SEO writing important for online content

In the digital age, where the Internet is the main source of information, SEO copywriting has become essential to ensure the visibility of online content.

The dependency between content providers and SEO has evolved, and news publishers now need to modify their content to attract the interest of search engine bots and improve the exposure of their news in search engines.

SEO practices can be divided into three categories:

• SEO On the Page.

It is useful for creating keyword-rich news, using SEO-friendly headlines, metadata, relevant keywords in opening paragraphs, and multimedia content.

If we need keyword ideas to know the most appropriate and most sought after title by search engines, we can use the "keyword research tool".

If we want to write an article about "tourism", within the "lookkle keyword tool" we write the keyword "tourism" within the country in which we want to position our article.

In the search results we find a series of keywords with low competition that can be interesting when writing our article.

For example we can write an article about "Hawaiian tourists".

If we want to specify more the type of article so that we have less competition in the search results we can look at the Google search suggestions and choose a theme within those available, such as "hawaiian tourists costume".

• Off-page SEO.

It refers to the actions carried out outside the website to improve the ranking and visibility of a web page. This refers to external links or backlinks, considered very important when positioning a page.

It will always be important that the website or article is positioned from external pages. This implies gaining popularity, and a popular website means having a lot of traffic and good search engine rankings.

To get backlinks we recommend adding backlinks in the following way:

1. Add backlinks in forum comments on topics related to your article.
2. Search in Google the main results for the chosen keyword.
   For example, the results for the keyword "hawaiian tourists costume".
   From each web page displayed, we will analyze the backlinks with the "lookkle backlink search tool". From each page found in the tool, we will try to get backlinks if possible.
   
3. Make articles for other websites talking about the subject and in which we can add a link to our article in which it is implied that we try to add extra information.

• Technical SEO.

It involves optimizing the technical aspects of the website for search engine recognition. The presence of keywords in the main text of an article is essential in SEO writing, as it helps to identify keywords that are relevant to the content.

The ideal is to make articles with more than 800 keywords in total, where we will add, at least, more than 10 times our keyword "hawaiian tourists costume", and more than 3 times secondary keywords such as "hawaiian tourists" or "costume" .

These keywords should be written in the article as follows:

1. Write some of those keywords in bold.
2. Include the exact keyword in the main title and in the "h1" heading, located at the top of the article.
3. Include two or three h2 with secondary keywords and some h3 if required.
4. Our keyword must be contained in the url of the article.
5. There should be two or three images in the article with the keyword.

Multimedia content such as images or videos can affect SEO practices. An article with embedded videos will clearly improve rankings, as it helps engage the user with the content and improves the overall user experience of the website.

Therefore, it is important that media professionals, publishers, bloggers and anyone who publishes content of interest possess SEO writing skills, such as the basic skills explained so far, to ensure that their content reaches a wider audience.

To analyze the article and see if it is designed correctly from a technical point of view, we can use the "keyword analytics tool". With this tool, the proportionality of the keywords within the article will be analyzed, that is, if the article has the ideal number of keywords, if these keywords are correctly located within the headings or titles,...

What are the key elements of SEO writing?

SEO writing is an essential skill that modern writers must master in order to increase the visibility of their content.

• Optimizing website pages through keyword management. Use the tool to analyze keywords within an article to see if you are making appropriate use of your keywords.
• Reating relevant content.
• Developing internal linking structures. Link to internal pages of your website related to your article that provided extra information, in addition to always having the main menu of the page visible, it will require easy interaction for the user.
• Using appropriate HTML elements and optimization of page titles, headers, descriptions and URLs.

Conducting keyword research is also an important task in SEO writing, as it helps identify the actual search terms and determine which ones are most relevant to a particular topic or niche.

Off-page optimization is another crucial element of SEO copywriting that includes link building strategies and social signals to increase website rankings. Analyze your competition with the lookkle competition analysis tool and look for the backlinks of each of the displayed pages to see if they can get direct links to your page.

The algorithm used for SEO takes into account several factors:

• The location of the website.
• The frequency of the keywords within the text.
• Web links.
• Click-through rates (CTR) when ranking websites in search results.
• The perceived quality of a web page with respect to the interaction with the end user.

Search engines use a quality score to assess the quality of a page and rank it. But we will see this in future articles.