Webmaster tools in SEO to create website

Overview of Webmaster tools in SEO

Webmaster tools are an essential component of search engine optimization (SEO) as they help website owners create, monitor and improve their site's performance.
Webmaster tools provide insights into how a website interacts with search engines and can help identify areas for improvement.
Lookkle.com offers a number of Webmaster tools that can make it easier to create a website and rank it in the major search engines. The webmaster tools are as follows:

1. Website competition analysis tool.
   Analyze the web pages of your website's competitors.
2. Backlink analysis tool.
   Analyze the incoming links to your website.
3. Website Ranking Tool.
   Analyze the ranking of your website.
4. Website traffic checker tool.
   Analyze the approximate traffic or visits that your website receives.
5. Keyword Research Tool.
   Analyze the keywords that interest you and shows you the best searched and less competition in search engines.
6. Keyword analysis tool.
   Analyze the SEO and the structure of your website with respect to the keywords.
7. Web Speed ​​SEO Tool.
   Analyze the speed of a website.
8. SEO Analysis Tool.
   General SEO analysis of a website.
9. Broken Link Analysis Tool.
   Analysis of broken links or images that can slow down your website.
    

Using Webmaster tools to optimize website for search engines

Webmaster tools are essential for optimizing and creating a website for search engines. One of the primary functions of these tools is to ensure that all website pages are crawled and indexed by search engines:

• Crawling is the process by which search engines discover new web pages.
• Indexing involves organizing and storing the content found during the crawling process.

By using tools such as the URL Inspection tool and submitting a sitemap in Google Search Console, webmasters can request that search engines recrawl and index their website pages. Proper indexing is crucial to ensuring that a website's pages are ranked and served as search engine results.

Webmaster tools can also help identify and fix technical issues that may be hindering a website's search engine optimization efforts. These issues can include:

• Slow page speed.
• Missing or incorrect robots.txt files, and meta robots NOINDEX settings.
• Incorrect sitemaps files.

Proper management of sitemaps and robots.txt files is another important function of webmaster tools. Webmasters can use XML sitemap generators to create and test their sitemaps for syntax errors, and then submit them to search engines using the tools provided.

By managing the robots.txt file, webmasters can communicate with search engines on which pages to crawl and which to exclude, further optimizing their website for search engine rankings. Overall, webmaster tools are essential for managing a website's technical health and optimizing it for search engines.

Monitoring and analyzing website performance with Webmaster tools

Webmaster tools are essential for monitoring and analyzing website performance, particularly in the context of search engine optimization (SEO). These tools allow website owners to track search engine rankings and traffic, providing valuable insights into how their website is performing in search results. By utilizing these insights, website owners can make informed decisions about how to improve their website's SEO and overall performance.

In addition to tracking search engine rankings and traffic, webmaster tools also provide analysis of user behavior and engagement metrics. By understanding how users interact with their website, website owners can identify areas for improvement and optimize their website accordingly. For example, user behavior analytics can help website owners improve their SEO game by providing insights into how users engage with their website and how they can optimize their website to better meet user needs. Historical user behavior and search intent for similar queries can also be analyzed to gain insights into how to improve website performance and SEO strategy.

By utilizing the insights provided by webmaster tools, website owners can improve their website's performance and SEO strategy. They can track a variety of engagement metrics, such as click-through rates and conversion rates, to understand how users interact with their website and identify areas for improvement.

Webmaster tools can help identify indexing errors and provide recommendations for improving website structure and content. Overall, webmaster tools are an essential component of any website owner's SEO strategy, providing valuable insights into website performance and user behavior that can be leveraged to improve website performance and search engine rankings.

Understanding backlinks in Webmaster tools

Backlinks are links that lead from one website to another. They are also known as "inbound links" or "incoming links" and play a crucial role in search engine optimization (SEO).

Types of Backlinks

• Natural backlinks are those that are obtained naturally without the website owner doing anything.
• Manual backlinks are those that are obtained through link building, that is, the site owner tries to get links from other sites through contact or through third-party means.
• Personal backlinks, created by the website owner through blog comments or forum posts.

Understanding the importance of Backlink Analysis

Backlinks are important because they indicate to search engines that other websites consider the linked website to be a valuable and trustworthy source of information. This can improve the linked website's search engine ranking and increase its visibility to potential visitors. Therefore, understanding the concept of backlinks and their importance in SEO is crucial for any website owner or digital marketer.

Analyzing the Backlinks of Competitor Websites

Backlink analysis is an essential component of any effective SEO strategy. By analyzing the backlinks of competitor websites, website owners and digital marketers can identify the linking domains that lead to their competitor's site.
This knowledge can help them to identify potential backlinking opportunities and create a more effective link building strategy.
Additionally, backlink analysis can provide insights into the overall performance of a website and help identify any issues that could affect its search engine ranking. Therefore, incorporating backlink analysis into an SEO strategy can help improve the visibility and ranking of a website.

Steps to perform a competitor backlink analysis

1. Identify promising websites.
2. Use a backlink audit tool for those websites.
3. Analyze the backlink details and identify opportunities on those sites for link building.
4. Continue this process constantly for each of the identified sites.
5. Analyze your competitor's backlinking strategy and use this knowledge to improve your own website's ranking.

Steps required to analyze the backlinks of competitor websites using Webmaster tools

1. Identify who your competitors are and collect data from their websites.
   We will use lookkle.com website competition analysis Webmaster tool which shows all rival domains, their competition level, their google ranking.
   Once you have identified your competitors, you can use the lookkle backlink analysis webmaster tool.
   With this tool we will obtain a list of backlinks from the competition to navigate through some of them and have an idea of the types of websites that are linked to them. This will give you a better understanding of the competition and help you identify potential link building opportunities for your own website.
2. Collect data on your competitor's backlinks.
   This can be done using the same backlink analysis webmaster tools mentioned above, which allow you to see the number of backlinks your competitor has, the quality of those backlinks, and the anchor text used in those backlinks.
   Once you've collected this data, you can start analyzing the quality and relevance of your competitor's backlinks. This will help you identify potential areas where your website can make some easy profits and improve your own backlink profile.
3. Analyze the quality and relevance of your competitor's backlinks.
   This involves looking at the types of websites linking to your competitor and determining if those links are high-quality and relevant to your industry.
   To find out the quality of a link we can use the website Ranking webmaster Tool and the website traffic checker webmaster tool, which will allow us to know the number of visits a site has.

With all this we can identify possible link building opportunities for your own website and develop a strategy to improve your own backlink profile.

In general, performing backlink analysis on competing websites is an important part of any SEO strategy and can help you improve your own website's search engine rankings.

Strategy to acquire backlinks

• Contact website owners and bloggers to request links.
• Create high-quality content that is likely to naturally attract links.
• Submit guest posts to relevant websites.
• Monitor and track your website's backlink performance over time with lookkle's backlink analytics tool to adjust your link building strategy as needed.

Webmaster Tools to analyze backlinks

To track and analyze backlinks, there are tools available that allow website owners:

• Backlink Analysis Webmaster Tool allows you to get the list of incoming links of the analyzed website.
• Competition Analysis Webmaster Tool allows you to get the list of websites that are competitors of the analyzed website for the entered keyword or phrase.
• Keyword Analysis Webmaster Tool allows obtaining the number of searches carried out in the main search engines for the analyzed keyword, as well as suggestions for other keywords that may be better and have a greater number of searches.

Existing possibilities with the backlink analysis tool

• See all the links pointing to your website with the backlink analysis tool.
• Analyze the backlinks of competitor websites with the Competitor Analysis Tool.
• Possibility to get new backlinks with the Backlink Analysis Tool and the Keyword Analysis Tool.

Steps to follow to create a new website, position it by analyzing the competition, through the use of lookkle webmaster tools

We are going to create a blog article for our website that talks about "linux". Then we will analyze the existing competition that talks about this topic and finally we will look at their backlinks:

1. Using the "keyword research tool" to choose a word or phrase that identifies a blog article or web page.
   We enter the word "linux" in the tool and from the list of results we take the keyword with more searches and less competition.
   Within the list we decided to take the keyword "windows subsystem for linux", since the competition is very low and the number of searches is approximately 9900, and being a long phrase the chances of positioning in search engines will be higher, since it is a more explicit type of search, having the possibility of positioning with several words as the content is made.
   
   
    

2. We use the lookkle.com web competition analysis tool to identify which web pages compete with our website for the keyword "windows subsystem for linux".
   In the tool we introduce the name of our website and the keyword.
   In the search results we see that our first page of the competition is positioned in the 100th position of Google, which means that we do not have our website indexed in Google for this keyword.
   We modify the order of the search listing and we put the page positioned in position 1 in Google to analyze it.
   
   
    
3. If we want to compete with existing websites, we can analyze the ranking of each one of them with the lookkle ranking analysis tool.
   We analyzed the ranking of the website "pureinfotech.com" positioned in Google in position 13 for this keyword.
   
   
   
   We see that its DA is 64, so it is a website with a fairly high domain authority, so it will be difficult to compete with this site, but if we write good content that provides users with more than what this website can provide We can position our page quite high.
4. We analyze the backlinks of each of the pages of the competition. In this case we will analyze the backlinks of the "pureinfotech.com" website by clicking on the "backlinks" link shown next to the page to be analyzed within the search results displayed by the "competitor analysis tool".
   
   
    
5. In the lookkle backlink analysis tool we see the results displayed and some of the pages that are linking to the domain we are analyzing.
   
   
   
   In general, they are easy websites where we can get the same backlinks: answers.microsoft.com, github.com, technibble.com, that is, forums where anyone can create a new topic talking about the topic of our article or add an answer with the link of our article in those places where it is allowed.
6. In the same way that we have done so far, we can analyze other websites that are well positioned in Google and look for a website with less ranking DA, then analyze its backlinks and try to add your website to those links that link to the competition.
7. We will analyze the content of the web that we are analyzing as competition to see its way of organizing the keywords. We will do this with the keyword analysis tool.
8. Within this tool "keyword analysis", we will introduce the name of the web page of the competition that we are analyzing and the keyword that interests us "windows subsystem for linux" and we will observe the results of the analysis.
   
   

   Analyzing the page deeply, we see that the page has 2829 words, where the keyword appears within the title, description, h1 tag and within several h3 tags. There are also several images whose description contains this keyword. In addition, the keyword also appears in bold 3 times in the content and 20 times in the content in general.
   As a conclusion we can say that this competitor's page is very well structured in terms of SEO.
   If we want to make direct competition, we must contribute things that this page does not have, in addition to improving SEO on page following the recommendations of the tool

9. The next step will be to create our article. To do this we will analyze each of the competitor's pages and try to introduce all the important elements of each of them. We will try to create a content for our page that has everything that the other pages offer, trying to obtain a total content and offering things that the pages of the competition do not have. Once the content is finished, we will analyze with lookkle's keyword analysis tool to see if the blog article or web page is well created following the SEO guidelines.

10. Once the article is created, we use the following tools to analyze the speed of the site, that there are no broken links or images, and analyze possible existing html code problems:

    1. Web Speed ​​SEO Tool. Analyze the speed of your website.
    2. SEO Analysis Tool. General SEO analysis of your website.
    3. Broken Link Analysis Tool. Analysis of broken links or images that can slow down your website.