How to Check Visits of a External Website


Published on 14 June 2023


How to Check Visits of a External Website

Intro: How to Check Visits of a External Website

Web traffic is an essential aspect of any online business or website. It is the lifeblood that drives visitors to a website and helps to generate revenue. Understanding web traffic is crucial for external pages, as well as for competitors.

By analyzing traffic sources, identifying referral sources, and understanding audience demographics, website owners can optimize their marketing strategies and increase their revenue.

By analyzing competitor traffic, businesses can gain insights into their marketing strategies, identify potential partnership or collaboration opportunities, and create a competitive advantage.

Types of web traffic

Web traffic refers to the number of visitors that a website receives. It is a crucial metric that helps website owners and businesses to measure their online presence and engagement.

There are different types of web traffic, including organic, referral, direct, and social:

  • Organic traffic comes from search engines.
  • Referral traffic comes from other websites.
  • Direct traffic comes from typing a website's URL directly into the browser.
  • Social traffic comes from social media platforms.
  • Aid traffic refers to visitors who come to your website through paid advertising, such as Google Ads or Facebook Ads.

Lookkle Traffic Checker tool to measure web traffic 

This tool provide valuable insights into website traffic, such as the number of visitors, the sources of traffic, and the behavior of visitors on the website.

If we analyze the tool in depth:

  • Overall Number of visits to a website in the last three months.
  • Bounce rate. Percentage according to the number of visitors who enter a web page and are not interested.
  • Number of pages visited. When a visitor enters the web page and clicks on a number of pages that belong to the home page.
  • Estimated time on the web page. Total time that a visitor stays within the visited web page.
  • Global Ranking. Global position that the visited web page has.
  • Country Ranking. Position of the visited web page in the country where it has more visits.
  • Ranking by category. Position of the web page according to the category to which it belongs.
  • Percentage of top countries that send more traffic.

Understanding the web traffic to your website

Understanding web traffic is crucial for external pages.
By analyzing traffic sources, website owners can optimize their marketing strategies.

  • If a website owner notices that most of their traffic comes from social media platforms, they can focus their marketing efforts on those platforms.
  • By identifying referral sources, website owners can build partnerships and collaborations with other websites, which can help to increase traffic and revenue.
  • By identifying audience demographics, website owners can tailor their advertising efforts to target specific groups of people, which can help to increase conversions and revenue.

Methods of analyzing Web Traffic to your website

Methods of analyzing web traffic data include A/B testing, heat mapping, and user surveys:

  • A/B testing involves testing different versions of a web page to see which version performs better.
  • Heat mapping allows businesses to see where users are clicking and scrolling on their website.
  • User surveys can provide valuable insights into user behavior and preferences.

Understanding External Web Traffic

By analyzing competitor traffic, businesses can gain insights into their marketing strategies.

  • If a business notices that a competitor is receiving a lot of traffic from a particular source, they can emulate that strategy to increase their own traffic.
  • By identifying potential partnership or collaboration opportunities, businesses can expand their reach and increase their revenue.
  • By identifying potential gaps in the market, businesses can create a competitive advantage by offering products or services that their competitors do not offer.

Strategies businesses can use to increase external web traffic

There are several strategies businesses can use to increase external web traffic:

  • One of the most effective strategies is search engine optimization (SEO).
    SEO techniques involve optimizing your website's content and structure to improve its visibility and ranking in search engine results. 
    This can include keyword research, on-page optimization, and link building.
  • Social media marketing is another effective strategy for increasing external web traffic.
    By creating and sharing engaging content on social media platforms, businesses can attract potential customers and drive traffic to their website.
    Social media platforms like Facebook, Twitter, and Instagram offer businesses the opportunity to reach a wider audience and engage with potential customers.
  • Pay-per-click (PPC) advertising is a third strategy for increasing external web traffic.
    PPC advertising involves paying for ads that appear at the top of search engine results or on social media platforms.
    By targeting specific keywords and demographics, businesses can attract potential customers and drive traffic to their website.

Analyzing external web traffic for understanding your marketing strategies

Analyzing external web traffic is essential for understanding the effectiveness of your marketing strategies. There are several tools available for tracking external web traffic, as Lookkle Web Traffic Checker Tool.
This tool allow businesses to track website traffic, monitor user behavior, and identify areas for improvement.

Key metrics for measuring external web traffic include website traffic, bounce rate, and conversion rate:

  • Website traffic refers to the number of visitors who come to your website.
  • Bounce rate refers to the percentage of visitors who leave your website after viewing only one page.
  • Conversion rate refers to the percentage of visitors who take a desired action on your website, such as making a purchase or filling out a contact form.

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