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Have you ever wondered how many people actually go to Amazon to buy something each month?
For years, the giant founded by Jeff Bezos seemed completely unattainable, but the arrival of Temu and its aggressive pricing has sparked the curiosity of millions of buyers.
At Lookkle we've analyzed the last month's visits of both giants to answer a common question: Is Temu really gaining ground on Amazon in the United States or is it just advertising?
The scoreboard for the last month in simple numbers
Measuring website traffic is like counting how many people walk through a store door over 30 days. The data analyzed reveals staggering figures for both businesses:
| Data analyzed | Amazon ( amazon.com) |
Temu ( temu.com) |
|---|---|---|
| Total visits for the month | 1.451 billion | 618 million |
| Size vs. Amazon | 100% | 42.6% |
| Audience living in the U.S. | 87 out of every 100 visits | 24 out of every 100 visits |
| Monthly visits in the USA | ~1.266 million | ~151 million |
The first big surprise is the global volume: Temu already generates the equivalent of more than 42% of Amazon's total traffic worldwide.
What exactly is happening inside the United States?
Although Temu makes a lot of noise in television and social media ads, the reality inside the United States shows two very different situations:
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Amazon remains king of its home market : 87.21% of all its visits
amazon.comcome directly from users in the United States. That represents more than 1.266 billion monthly visits , a still enormous advantage. -
Temu's real bite : Of the 618 million people who visit Temu each month, 24.44% are Americans. This equates to 151 million visits in just 30 days , an impressive figure for such a young store that is already competing head-to-head for the attention of the North American shopper.
Temu's secret: a clientele spread across the globe
If Temu only gets a quarter of its visits from the United States, where does all the rest of its traffic come from?
Upon reviewing Lookkle 's geographic data , we discovered that Temu has built a very spread-out international customer base:
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Europe : Millions of users arrive each month from Germany (5.7%), the United Kingdom (4.9%) and Italy (4.3%).
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Rest of the planet : More than 56% of its visits come from dozens of countries in Latin America, Asia and other continents where Amazon does not always dominate so comfortably.
How you can discover the visits to any store yourself
You don't need to be a computer scientist or data analyst to find out how many people visit an online store, a blog, or your favorite business's website.
With the free tool Lookkle Website Traffic Checker you can satisfy your curiosity in two clicks:
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Access Lookkle from any browser.
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Enter the web address you want to investigate (for example, that of a fashion brand or your usual store).
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Click on search and you'll instantly see how many monthly visits it receives and from which countries they visit.
